The Jooste family (Lowell, Anne and 4 kids) arrived on the delightful shores of La Jolla in 2012.
With 25 years’ experience in the South African wine industry (and 4 generations of family involvement), it was time to follow an exciting new path in California.
This involves making premium wine in Napa and Russian River, under some pretty expert guidance (supplementing Lowell’s previous studies at UC Davis in the late 80s). We already have the 3rd vintage under our belt, and are keen to bring our experience and love of wine to La Jolla.
Sadly half our barrels were destroyed in the 2014 Napa earthquake, but happily we still have enough to get our little project off the ground.
Our grand plan to ship the barrels from Napa, and offer wine directly from the barrel using our patent-pending apparatus is fulfilled with the opening of our new urban winery.
Our wines are offered barrel-direct, by the glass, refillable wine growler, or in a cork-sealed bottle.Our Wines » Wine Club »
This is not only a wonderfully eco-friendly way of consuming wine, but wine served directly from the barrel will also taste better.
Adiós some preservatives and filtration!
As Lowell shares La Jolla’s initials, we’ve decided to call our new adventure LJ Crafted Wines. We look forward to welcoming you to enjoy our wines, accompanied by luxury bites.
Lowell managed his family’s vineyards (the historic Klein Constantia www.kleinconstantia.com) for 20 years and also established another winery, Anwilka, together with Bruno Prats and Hubert de Boüard from Bordeaux, France.
Lowell visited La Jolla many times owing to a longstanding family friendship forged before World War I. His grandfather was a close friend of fellow WW1 fighter pilot Tom Jackson’s grandfather.
He was a visiting student in viticulture & winemaking in 1986/7 at UC Davis and thereafter worked at Robert Mondavi Winery, Napa. During that time he became good friends with Tom, a La Jolla native.
Tom buying the first bottle of LJ Crafted Wine from Lowell
Tom and Lowell’s grandfathers from Southern California & Cape Town, before they became fighter pilots
Our logo has been carefully considered to best reflect our long-established family’s rich past and future intentions. We have chosen to blend this heritage with a more light-hearted element, hence the fun circus-like ‘Ring Master’ font.
The pelican is a symbol of our home in La Jolla’s Bird Rock, while the wreath of oak and olive branches symbolize heritage and achievement, respectively. The horseshoe shape represents luck, while the ribbon ties it all together in harmony.